Today Earl’s Restaurants announced that they are only serving what they call Certified Humane Beef through their Conscious Sourcing Program. Earl’s claim is: At Earls, we’re committed to conscious sourcing. That’s why all our beef comes from Certified Humane® farms and is raised without the use of antibiotics, added hormones or steroids. After all, it doesn’t just feel good to do the right thing — It tastes good, too.. This beef is not sourced from farmers in Canada. As a cattle farmer, my initial reaction is anger (how dare they infer that the beef I raise isn’t humane?) and then, introspection.
Am I, as a farmer, doing enough for my cattle and to tell people my story? My family spends hours researching new management techniques, how to improve the way we raise our cattle and care for our land. I have 2 degrees in animal agriculture. My husband has an agriculture degree. My sister-in-law is a mixed animal veterinarian. Our farm has an environmental farm plan. We take pride in our cattle and how we take of them and our land. When we know better, we do better. To tell others about farming, we have provided time and demo cattle to school events to talk about agriculture, we host groups to tour our farm, news interveiws, and more. On days like today, it seems our voice is not enough. I encourage anyone that has questions about farming practices to talk to a real, live farmer. Ask me, or check out resources like Farm and Food Care Canada and Ask the Farmers. Talk to farmers and veterinarians about animal care, it’s our life’s passion.
Why are consumers duped into these programs? I’m guessing this sells for the same reason many other things do…fear…fear of things we don’t understand. So few people today are directly connect to livestock production, how can you know what is best? Food is a very emotional subject, so selling a fear of other food by inferring that it is “bad” makes a good sale. Note on Earl’s site, they use the tag line “Cut Steaks, not Corners” to make it seem like anything less than their product is sub-par. As a farmer who cares deeply for my cattle, this is super offensive.
How is it ethical or humane to withold treatment to an animal that is sick? The Earl’s program is a “Never/Never” program that is stated to that these animal have never been treated with an antibiotic in their lifetime. As a farmer, I take my animal health very seriously. We manage our cattle very tightly, but inevitably, some cattle get sick and I see it as my duty of care to treat the animal as prescribed by my veterinarian to do my best to heal the calf. We also a very careful to follow the directions on withdrawal times to be sure that when an animal is sold, there is no antibiotic left in their system.
How is being less efficient by not using hormones or steroids better for the environment? Keeping producers from using these products is actually worse for the environment. Animals that are less efficient need more resources, feed, land and water, in order to produce the same amount of beef. How is that good for the planet? The safety of these products are clear. It’s safe. The difference between implanted and non-implanted beef is negligible and a drop in the bucket compared to many other things we eat, never mind if you are a woman who uses hormonal birth control.
More technically, I have many questions for Earl’s about how the program was specifically developed, with who (beyond the Creekstone Farm’s plug in the promo video), and how it the program audited? These are big claims for Earl’s to say they are using the Gold Standard in the industry. I am curious to know how they came to the nuts and bolts of the program.
I guess at the end of the day it is about trust. Do consumers trust me, as a farmer, that I am doing the best I can for my cattle and the environment? I’d be crazy not to.